The Acura TL performance luxury sedan was introduced in 1995 with a second-generation model debuting in 1999. For 2004, an all-new completely redesigned TL went on sale with more power, an assortment of breakthrough technology and an exterior design that is taut, athletic and powerful. Enthusiast drivers appreciate the TL for its high dynamic capabilities-the 2005 TL is a true driver's car that competes against the best near-luxury sedans. For inspiration Acura considered a design style referred to as "Bauhaus," named for the famous German design house of the 1920s that defined "form follows function" design. The TL uses crisp, taut lines instead of sweeping curves, satin trim in key areas rather than bright chrome, and a driver-oriented layout makes driving more engaging. MARKET SUMMARY The luxury vehicle market continues to expand, and the "near luxury" and "luxury SUV" segments within it are enjoying the most growth. The Acura TL occupies the near luxury segment, which accounts for over a third of the luxury market as a whole. Although the TL has been a top seller in this segment, it has recently faced increasing challenges from sporty sedans such as the BMW 530i, Cadillac CTS and Infiniti G35. Competition also comes from compact near-luxury sedans like the Audi A4, BMW 3 Series and Mercedes-Benz C-class.
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